Thousands brace the cold and ring in 2018 at Flora-Bama's Polar Bear Dip
January 1st is the annual Polar Bear Dip at the Flora-Bama bar. It's a tradition for many families, but on Monday the bitterly cold conditions made it a bit harder to do the dip.
From polar bears, sharks, chickens, and vikings - thousands of people were in costumes while others were barely wearing anything at all. Thousands of people jumped into the Gulf of Mexico on this cold day to say goodbye to 2017 and ring in the new year.
Whit "Thor" Johnson said, "It's the start of a new year, it will shake you up, wake you up."
Many people said the cold weather made them think twice about it. The wind chill made it feel like five to 10 degrees outside.
Most people were shivering as people came out of the water. Flora-Bama tried to make it as toasty as they could for them.
Event coordinator Jessica Langston said, "We have all the flaps down, all the heaters going, actually quite warm inside."
Despite how chilly it was on Monday. Die-hard plungers said it could always be worse. One of them reminded Channel 3 News it snowed there about 15 years ago.
This is the 34th year of the Polar Bear Dip at the Flora-Bama.