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Humane Society receives new name and new look

PENSACOLA   --  The Humane Society of Pensacola has a new name and look.   
The non-profit, no kill shelter is now called the "Pensacola Humane Society'..
It is the first recipient of a free "Brand on us" makeover from the local company "ID Group".
The Pensacola Humane Society received around 175,000 dollars worth of services from ID Group and its partners.
The rebranding includes a marketing strategy, print ads, billboards and TV and radio spots.

Sarah Humlie/Managing Director of Pensacola Humane Society "We want people to know that when they donate here, their money helps the animals that are right here in our community for the homeless pets that need help and their money stays here and goes directly towards all the animals in our shelter here."
The Pensacola Humane Society's new brand will be unveiled on October 26th in conjunction with Barktoberfest.