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Archery soars in popularity for young girls

An old sport is gaining new popularity because of several hit movies. ABC's Sara Haines explains why a lot of young girls are finding empowerment through archery.

The new Hunger Games hasn't just set the box office on fire, it's made a star of an ancient and - let's face it - obscure sport.

Jennifer Lawrence and her fearless character Katniss Everdeen - inspiring an army of tiny followers.

Reporter:  "Do you see girls come in and say they want to be Katniss?"
Derek Davis: "Oh absolutely."

Derek Davis is an archery coach - his phone has been ringing off the hook.

It's not just the Hunger Games. 4-year-old Elsie Kaleba saw "Brave" and dropped her stuffed animals for an archery set.

Elsie quotes line from movie then says, "Think seeing a female character use a bow and arrow is really exciting."

Girls from all around the country telling us "It makes me feel strong."

In fact, the legion of female archers has grown an incredible 130 percent in the last two years.

We wanted to see for ourselves. So we went to a range where the owners say they can't keep up with demand.

"Do your friends think you're cool?"

Coach Davis says the sport is a safe one - and he's seen other benefits, too
"Confidence improves, the focus tends to help them in their academics as well. About what's inside you. Not how strong you are, how fast you are," Davis said.

"I feel very calm when I shoot and I focus in on just the target."