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Local shoppers hunt for bargains

ESCAMBIA COUNTY -- Christmas has come and gone and stores are once again full of shoppers returning gifts or using those gift cards.

"It's the day after Christmas and I'm just looking for great bargains.  Anything I can find that's on bargain" said Brenda Savage, shopper.

Brenda Savage doesnt have to look far for a bargain.  Just about everywhere you turn 30%, 40%, even 70% off.  Its an attempt by retailers to boost its holiday sales.

"Every year I have always shopped the day after Christmas and it's not crowded at all so I'm like, what's going on, they must have spent too much money, I guess that's what it is, or they either ate too much" said Savage.

It may not be as crowded as Brenda was expecting, but shoppers are still out in full force.  Take Zondra Singleton, her kids received a lot of money this year, which to her is the perfect Christmas present.

"That way they can get whatever they want and you wouldn't have to worry about returning anything or the stress that comes with buying the wrong size" said Zondra Singleton, Shopper.

"I like getting gift cards because then you can get whatever you want instead of getting something you don't like" said Evelyn Dominguez, Shopper.

Other shoppers are out redeeming gift cards.  This year, gift card sales topped $118 billion dollars.  Thats up nearly 8% from 2012.  Whether its to use a gift card, make a return or spend the money Santa brought them.  Merchants are counting on shoppers to boost their bottom line.