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New York has SOHO, Pensacola has SOGO

PENSACOLA   --  New York City has "SOHO" short for "South of Houston".
It's an eclectic part of Manhattan known for it's offbeat shops and charming neighborhoods.

Pensacola now has "SOGO" the area South of Government Street in Downtown.
The now bustling part of Palafox.

He's  their unofficial leader -- the pioneer of Southern Palafox Street.
His fellow merchants have given Don Alan an honorary title.

(("I am the unelected mayor of SOGO cause I've been here the longest."))
Since 2001.

He's seen a ton of changes and progress -- but never more so than in the last two years as "SOGO" has evolved into a district.

(("See a lot of people you've never seen before and they go, I didn't know that was down here.  So that part's exciting too."))
Rishy Studer owns the Bodacious Olive -- a specialty shop for olive oil and gourmet items.
She says the development and spread of the "SOGO" brand has been swift, but organic.

(("There is no board, kind of a movement about that and now we're talking t-shirts."))

Eleanor Zieman's lived in Pensacola for 35 years.  She says "SOGO" is now her favorite part of the city.

(("Really makes you feel like you're in a big city and I like the atmosphere but yet the people are friendly and very, very helpful, just a great place to shop."))

Travis and Leah Wilson live and work downtown .
The young couple spends a lot of time in "SOGO".

Travis is a chef and says the area has an artistic, creative vibe.
(("I'd say the aesthetic.  Just beautiful, old fashioned, old timey architecture, still somewhat modern.  Walk from the street, get some coffee, so a little shopping, all same area."))

Last take on the outs  "The latest project in SOGO is the Artisan.  There are five retail shops on the ground floor, and three luxury condos upstairs.  The project is set to be complete in spring, 2014. "