WEAR - Search Results

The following is an archived video story. The text content of that video story is available below for reference. The original video has been deleted and is no longer available.

Super Bowl ads, do they work?

36 percent of us who'll be watching the Super Bowl on Sunday aren't watching for the game.
    We're watching for the commercials.
   
But do those extravagant ads actually make people buy the product they're selling?
Nichelle Turner has some answers...
 

Do you remember laughing at this??
Feeling really uncomfortable during this??
Or rooting for this adorable little kid?

You know you liked watching them, but do you even remember what those commercials were for?

Believe it or not, despite all the buzz, a recent study shows 80-percent of those ads don't make people to buy the stuff they're selling. 

So why are companies spending big bucks on ads year after year?

If doing this ad during the Super Bowl does not increase sales and doesn't up their profit, why are we doing this?
    They do it because if it is successful, the gain is tremendous.   

Some experts say the Super Bowl ad craze started 30 years ago, when Steve Jobs took a chance by airing a controversial ad for Apple's debut of the Macintosh computer. Drawing parallels between IBM computers, and the conformist society in George Orwell's novel "1984."

Apple saw a huge spike in Macintosh sales. It was incredibly effective, it was emotional and I think ever since then, that was the benchmark and is still the benchmark today that people use to decide whether or not a Super Bowl ad is effective.

That ad cost hundreds of thousands of dollars to produce, since then the cost to produce and air the commercials has skyrocketed.

In the past decade, Forbes Magazine says money spent on advertising during the Super Bowl has doubled from $150 million dollars to more than $300 million, because it's one of the few TV events of the year that's evidently DVR-proof.

You and I don't want to show up to work on Monday and say, I want to watch the Super Bowl on tape tonight. We want to watch it live. And that is the main reason why the Super Bowl, which is going to have more than 100 million people watching it live, commands the price for advertising that it does.

Since companies are spending all that money on just a few hours of TV broadcasting, some now release teasers weeks ahead of the big game to garner buzz online. 

David Beckham's H&M ad may score points with audience participation.

So what happens?  You can go there, you can even vote for the end of his commercial.

Everybody loves David Beckham for one reason or another.

While others may fall short of the goal line.

I think that's a flop. I don't think wonderful pistachios will see a bounce in sales because of that commercial.