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Anti-smoking ads take different approach to keep kids from smoking

The Food and Drug Administration wants to stop your kids from smoking.

They're hoping new, striking ads will do the trick.
       
A young man ripping out his tooth to pay for a pack of cigarettes.
"See you again."

Another teen being dragged outside to smoke by a bully.
"When I say go outside, we go outside."
           
Graphic?  Jarring?  That's the point says the FDA... the agency
behind these new anti-smoking ads.
 
"We really tried to develop messages that would mean something to kids."
 FDA Commissioner Margaret Hamburg says they found that what matters most to teens is how they look.
           
Which is why this new 115-million dollar ad campaign highlights the physical side-effects of smoking cigarettes like gum disease and wrinkled skin.

"What's a pack of smokes cost?  Your smooth skin."
Nearly 90 % of adult smokers started using cigarettes by the time they turned 18 -- according to the FDA.
           
The agency says it's trying to reach those young smokers before they become addicted.

"Pucker Up.  Cigarettes are bullies.  Don't let tobacco control you."
These ads will run nationwide for the next year with the goal of cutting the number of teenage smokers by 300,000 in 3-years.

"The feedback we got from the target audience, these kids, was that these messages were understandable they were powerful they were meaningful and they made them think about smoking."