Most Shared

WEAR - Search Results

The following is an archived video story. The text content of that video story is available below for reference. The original video has been deleted and is no longer available.

L.A. coffee shop mimics Starbucks, calling itself 'Dumb Starbucks'

The real Starbucks (SBUX, Fortune 500) isn't happy with the parody coffee shop calling itself Dumb Starbucks that's popped up in Los Angeles, and wants the faux baristas to drop the act.

"We appreciate the humor but they can't use our name," Starbucks spokesman Jim Olson told CNNMoney. "It's a protected trademark. It's our trademark."

The shop called Dumb Starbucks opened its doors this weekend in L.A. and the baristas gave away free coffee until they ran out, according to news reports. Located in a strip mall next to a laundromat, the shop reportedly mimics the Starbucks menu, but places the word "dumb" in front of every product.

Related: Starbucks shares rise on upgrade

"We're evaluating our options," said Olson, when asked if the real Starbucks had any intention of suing Dumb Starbucks.

He also emphasized that the real Starbucks as "no affiliation whatsoever" with Dumb Starbucks.

Attempts to contact representatives of Dumb Starbucks were unsuccessful.

Related: Starbucks asks customers to leave guns at home

Founded in 1971, the Seattle-based Starbucks has a logo of a green-and-white mermaid wearing a crown with a five-pointed star.

The Dumb Starbucks logo looks exactly the same, but with the addition of the word "dumb."