WEAR - Search Results

The following is an archived video story. The text content of that video story is available below for reference. The original video has been deleted and is no longer available.

Deadly drinking game takes off on internet

A new internet drinking game has become a trend over in Europe. The game is called Neknomination. The worldwide drinking game reportedly killed two young men this week in Britain in separate incidents of speed drinking a lethal concoction of alcohol after being challenged to "outdo" friends.

Its mantra, according to the Independent, is: -- "Neck your drink. Nominate another. Don't break the chain, don't be a d***.

In this Internet game, players "neck" -- drink all at once -- an outrageous alcoholic drink that might include other ingredients, such as protein powder or even engine oil, and then they "nominate" two others to top that feat. The outcome is then usually shared on Facebook, Twitter or YouTube.

We are concerned by reports of the increasing popularity of the drinking dare NekNomination," Rosanna OConnor, director of alcohol and drugs at Public Health England told ABCNews.com in an email: "The games encouragement of participants to outdo each other with ever more reckless stunts brings with it significant risks of alcohol-related harm including acute intoxication, accidents and injury. There is also the potential for cyber bullying of those who are seen to chicken out. It has already cost lives and we would advise anyone against taking part in the game to avoid putting themselves in a potentially dangerous situation.

Stanley Goldstein, a clinical psychologist from Middletown, N.Y., said teenagers needed to be better educated about consuming large quantities of alcohol in a short time frame.

Isaac Richardson, 20, of Colchester, England, was reported to have died Feb. 9 at a backpacker hostel southeast of London. Richardson allegedly drank a bottle of white wine with vodka, a quarter of a bottle of whisky and a can of beer, pledging to "out do others," according to the Telegraph. Witnesses said he attempted to upload a video on Facebook, but soon became too ill.

Ross Cummins, 22, was found unconscious in a house in Dublin and died later in the hospital after playing the game, according to Irish press reports. Jonny Byrne, 19, died Feb. 1 after consuming large amounts of alcohol and then jumping in a river.

"When you have kids who don't have a clear sense of who they are, they are more likely to be easily led by others who have the same kind of difficulties," he told ABCNews.com. "Teens think they are immortal and don't understand the dangers. They likely get pushed into this sort of nonsense."