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UWF helps tourism in Pensacola

Millions of people visit the Gulf Coast every year and it's fair to say, many of them are drawn by the beaches.
A new partnership aims to showcase our cultural and historical offerings.
As Channel 3's Amber Southard shows us, the University of West Florida is leading the way.

The T.T. Wentworth, Jr. Museum is full of Pensacola history and that's why it's one of the major highlights for the new historic tourism.

The UWF historic trust manages 28 properties in historic downtown Pensacola and one in milton.
The group is a non-profit support organization run by the University of West Florida.

They are planning to team up with other historic organizations to promote the area's rich history,

Brendan Kelly VP "It creates a cultural heritage tourism market that really showcases all the wonderful things Pensacola has to offer."
Dr. Kelly says tourists obviously come here for the beach, but sometimes other issues get in the way of beach time.
    Like rain or getting sunburned.

That's why pairing up with visit Florida will help promote what else our area has to offer.
"When they find out we are home to Blue Angels, we have wonderful historical sites, archeological sites, and museums, that we have the opera, saenger theater, restaurants, and bars, and great cultural community, that's a whole package I would want to visit over and over again."

Many cities push cultural heritage tourism but it has a better success rate when the program is backed by a University.
"When you have the credibility of a University behind you, when you have professional historians, professional archeologists, and that is reflected in the staff of the UWF historic trust as well as all the academics of the University."
The group hopes to start promoting the voices of Pensacola in September once the multicultural center is built.