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Inventive ways of raising awareness

Whether it's for the Wounded Warriors, Autism, or Breast Cancer, people are starting to become more inventive on how to raise awareness.
But does raising awareness really help the cause?
"For years people have been coming down here to the graffiti bridge painting messages on the side of it hoping to spread awareness about certain illnesses or disorders."
From painting the graffiti bridge to social media.
It seems people are getting more creative on raising awareness.
A new Facebook campaign to promote Breast Cancer Awareness has women all over the world taking pictures of their bare faces with no make up.
The campaign started in the UK.
But there people were asked to donate to Breast Cancer Research raising more than 1-million dollars.
Amber Ryals says the campaign took a different turn in the US becoming offensive.
Amber Ryals  "All we're doing is posting pictures of our healthy faces when  we have people looking at this who do have cancer and our healthy un-makeuped  faces are something they long to have."
Others like Shirl Long who a Breast Cancer Survivor is thanking women for showing their natural beauty.
She wrote on our Facebook
Another new popular technique we've seen sweep the nation is flash mobs..

Just last week a flash mob at Gallery Night hit the streets of Downtown Pensacola.
Raising awareness against Child Abuse.
They all wore blue shirts and the money spent on the T-shirts went to the  "From Blue to Better" program.
They were hoping people would take video of the dance making it go viral locally.
So curious people would research why the mob came together.  
Social workers with the group say the technique works.

Stephanie Hout  "It will be linked back to From Blue to Better, and linked back to the website, and Facebook page and more ways people can get involved and just kind of remember that we all have a part to play."
Still many are skeptical of the awareness campaigns.
"If you are going to raise awareness or funds for something it needs to be that and not just here's my pretty face."

"It seems there might always be a little bit of controversy on how people decide to spread awareness about certain things. You just have to make sure you are comfortable with your decision."