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Pensacola getting lots of attention for great vacation spot

Just this week-Pensacola was named top place in Convention South magazine for families to come for military reunions
   
This is just the latest accolade we have been awarded.
Channel 3's Christina Leavenworth looked into what is causing all the buzz around Pensacola.

I don't know about you but it seems like Pensacola has been getting all sorts of attention and different publications here Trip Adviser named one of the best beaches and then over this publication name number one for ultimate beach day

We've all known for a long time-the we have one rockin beach but that little secret is starting to spread.
I think its out.
Why? The number of people
Folks are traveling from all around the world-to vacation-where we live...

We were super impressed when we were driving over the bridge, super nice

In the past 18 months -Visit Pensacola who is responsible for the marketing of tourism-has seen a lot of changes.  They split from the chamber and got a new president.

The name itself is getting out...
President Steve Hayes says they also stopped outsourcing advertising with an  out-of town agency.   Now they are working through showcase Pensacola, where they've brought together 7 local ad agencies.  So that means more minds at the table with a whole lot more connections...

In traditional roles you would have one agency, how can we all work together, now you have best team members in various groups

Just this weekend in Nashville -they set up an "Explore Pensacola Bay" exhibit  at the airport.   Where they gave out samples of the tasty Bushwhacker and showed just how much fun the area is.   Ads are also airing on TV sets across the southeast and it seems it's working.

The goal is for the vacation to exceed their expectations and for the visitors to come back-and this time-bring a few friends....