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Parents want their children to have more than they did...
But how much is too much? And what do you do when kids feel like they they're "Entitled."
Sheila Gray shows us how moms and dads can draw the line so between fulfilled -- and spoiled..
Sam - I think social media definitely contributes to the immediacy.
Dave - Buy this, I got this, you should get this too. I think it's difficult to realize that's not he way it works for the vast majority of the world.
Emma - You can just buy something online or you can just really do anything on there.
Dave and Leslee Hatter are raising four children in a materialistic, media savvy society.
Leslee - You just can't satisfy that instant need all the time.
One of their priorities as parents is teaching their kids to appreciate things - by working for them.
What do you do to the refridgerator? Clean it.
Even five-year-old Vince.
There ya go, there ya go!
Rod - Have I seen a change in kids? Absolutely!
A college football coach for 33 years, Rod Huber is big on athletics, but NOT big on every kid getting a trophy.
Rod -My greatest lessons were in defeats. How do we get better from that defeat?
Susanna with her children
Susanna - It's going to be psychologically hard for them to accept that some things just don't come easy
For restaurant owner Susanna Wong, being a mother, and pushing her children, is also a full-time job.
Like practicing piano or doing homework or studying, it always does take an effort.
And they're always disappointed when they don't do the work.
Sheila Gray -
These parents agree they're battling a couple of different messages -- the ones in the media about beauty - wealth - and celebrity.
And technology also presents a challenge in money messages - want a song from iTunes? A book from Amazon? It's right here!
Leslee - This cashless system we live in now, I can't imagine he would understand.
Dave - The good old days when you look in your wallet and go, gosh, no money in their, I can't buy that. Now I just hit the button, and go, I'll pay for that later.
The Hatters kids pay for things the old fashioned way.
Sam - I've had a job since 8th grade, cutting people's grass. If I want something I pay for it myself.
I think you can teach them how fortunate they are.
Another way to help kids get the right message? Show them how other people live.
Coach Huber took some of his football players to Africa.
Rod -You're fortunate to have good shoes on your feet, a good meal when you get home. That's the thing, maybe as parents we should spend more time on.
The Hatter's hope the time they spend on these messages leads their children to be better adults.
Dave - It's not just a sense of entitlement. It's all of a sudden you're out on your own, and you don't know how to provide for yourself.
Leslee - our son is 18. He's very grateful for the opportunities he's been given.
A family who's already seeing some victories in the entitlement battle - as the positive messages take hold.
We have five warning signs that your kids may be acting entitled at our website...
Just log onto weartv.com and click on Newslinks