WEAR - Search Results
New 4-D Theatre Debuts in the U.S.
LOS ANGELES -- With 4-D, it's not just about watching the action, it's about feeling it.
As movies face ever-increasing competition to snag eyeballs, one company is betting it can lure people into theaters with the fourth dimension.
Korean company CJ4D Plex is opening the first American 4-D theater in Los Angeles.
The technology isn't new. In 2009, Avatar was the first major picture viewed by audiences in 4-D, just not here in the united states.
There's more effects in and around the chairs - like mist, rain, wind, strobe lights -- even scents and bubbles.
But the company may have an uphill battle.
While last year's total box office jumped one percent in the U.S. 3-D receipts went the other direction, dropping a percent, even though Hollywood's 45 3-D releases were nine more than the year before.
So many American movie theater owners are hesitant to take on 4-D, until they see how this theater does.
With an upcharge of $8 a ticket, consumers could end up paying around $25 a pop to see a 3-D movie with 4-D effects.