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Amazon smartphone

Amazon.com, the e-commerce giant that sells anything from groceries to music to its own produced shows, has now become a smartphone maker.
The online shopping giant is expanding its influence over the way we shop online.
The e-commerce giant launches today an Amazon-branded smartphone.

Jeff Bezos, Amazon CEO, Elegant, refined, uses premium materials...

The new phone has a 4.7 inch screen, a 13-megapixel camera and unlimited photo storage on Amazon cloud.

The devise recognizes objects, songs, tv shows and art.. there is also a button which transforms "I want" to "I have" .. with a quick purchase on Amazon.com.. that is..

Fire phone's multiple cameras enable hands-free infinite scrolling while reading an e-book..

But here is what's really different about this phone.. it contains 3d like features visible to the eye without special glasses it has sensors that track your head, letting you open menus just by tilting the device.

But will it be enough to *wow* the consumers who've overwhelmingly settled on Apple and Samsung phones?

Analysts say the odds of a third player breaking through are slim.
Even tech companies are struggling in this competitive market - Microsoft Windows phone has less than 3% of the global market..  not to mention the Facebook phone that failed last year and Blackberry -- which once dominated the market-is barely keeping relevant.

But there is still this huge untapped market of people who still don't have smartphones.
Believe it or not, over half a country doesn't carry a smartphone right now.

Amazon definitely going after those customers but they are also going after the people who what a latest and greatest thing.