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Alex’s Lemonade Stand Foundations sets up in Pensacola

Alex's Lemonade Stand Foundation will be set up at the Toys"R"Us in Pensacola Friday, June 20, 2014.

ALSF is a non-profit organization dedicated to finding a cure for all kids with cancer.

Store employees and volunteers will be giving complementary lemonade to help spread awareness and raise funds in the fight against pediatric cancer.

During the event, attendees can enjoy a complimentary glass of lemonade and make donations to help kids in need.

All money raised during the event and throughout the company's two month in-store and online fundraising campaign will be directed to ALSF, allowing the organization to provide research grants to doctors and scientists, and support families affected by pediatric cancer.

Toys"R"Us will also invite customers to participate in its #stir4acure initiative to spread awareness for ALSF via social media by sharing who or what they stir for, whether it's a cure, a family member or all children fighting cancer.

In 2013, 157 stands were hosted in Florida. Approximately $65,000 was collected for ALSF.  Worldwide 263,000 new children are affected by cancer each year.

For more information visit

When: Friday, June 20, 2014 10am - 4pm
Where: Toys"R"Us
             7171 N Davis Highway
             Pensacola, FL 32504