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The following is an archived video story. The text content of that video story is available below for reference. The original video has been deleted and is no longer available.

Number of teens exposed to e-cigarette ads quickly rises

The number of teens exposed to e-cigarette ads has exploded.

A new study published in the Journal Pediatrics says youth exposure to e-cigarette ads increased by 256 percent from 2011 to 2013, meaning 24 million U.S. kids saw the ads.

Ads for traditional cigarettes have been banned from TV since 1971 but e-cigs are fair game.

The FDA is considering banning the sale of e-cigs to minors, but marketing and advertising restrictions are currently not part of the proposal.